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Video: Cortex Square One Alum Puddin Puddin Featured on HEC-TV

December 09, 2025

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From a small hustle to a growing enterprise, Puddin Puddin has success in St. Louis

by HEC-TV

Ismael Wayne is the owner of Puddin Puddin. When Wayne lost his job, he said he had to make money somehow.

“I had gotten laid off from my job a month before I got married,” he explained.

So, he turned to his very own recipe of homemade banana pudding! Wayne decided to use his talents to solve a temporary financial situation and is amazed at how it turned into a growing business that he named, Puddin Puddin.

Wayne said he was always hustling products or services while growing up, starting in grade school through his college years.

“I knew how to hustle since 2nd grade, selling (store bought) Oatmeal Creme Pies to students.”

He said he’s always been good at hustling, but hustling his banana pudding and many flavors of specialized pudding cheesecakes are quickly having a level of success he never imagined.

“It was definitely something I was never expecting to hustle, because I came from IT,” he said.

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