Skip Navigation
left arrowGo back to In the News Page

Video: Cortex Square One Alum Puddin Puddin Featured on HEC-TV

December 09, 2025

DSSKIDLVL6NDDO2AKTLBMFHT.png
From a small hustle to a growing enterprise, Puddin Puddin has success in St. Louis

by HEC-TV

Ismael Wayne is the owner of Puddin Puddin. When Wayne lost his job, he said he had to make money somehow.

“I had gotten laid off from my job a month before I got married,” he explained.

So, he turned to his very own recipe of homemade banana pudding! Wayne decided to use his talents to solve a temporary financial situation and is amazed at how it turned into a growing business that he named, Puddin Puddin.

Wayne said he was always hustling products or services while growing up, starting in grade school through his college years.

“I knew how to hustle since 2nd grade, selling (store bought) Oatmeal Creme Pies to students.”

He said he’s always been good at hustling, but hustling his banana pudding and many flavors of specialized pudding cheesecakes are quickly having a level of success he never imagined.

“It was definitely something I was never expecting to hustle, because I came from IT,” he said.

More Articles

10-4V1A3349.jpg

Cortex's Square One Bootcamp is a Bridge for...

Over 10 weeks, aspiring St. Louis entrepreneurs in the tech, manufacturing, service, and food sectors get practical instruction in more than 15 areas.

arrow pointing right
Cortex_Aerial_-_HOK_Energized_02.jpg

Cortex Recognized Amongst Nation's Strongest...

This report presents new data on the performance of America’s urban innovation districts as economic development engines, updating data reported in a...

arrow pointing right
Alzheimers.png

Cortex District Company Immunophotonics Secures...

Financing & CEO Transition Support Advancement of IP-001 Clinical Development and Strategic Growth Initiatives

arrow pointing right
fancy footer design